Creativity World Forum ’11 – Prof. Keith Sawyer on the Group Genius in Collaboration

“Does anyone know the game ‘Food Fight’?” Prof. Keith Sawyer asks us while showing a cute Atari game from the early ‘80s. Only 2 out of the 2.200 attendants in the room raise their hand. Sawyer laughs, and tells us he is the creator of the game. In his time as a game developer, about 30 years ago, it was perfectly normal that someone like him worked for ten months on a game - all by himself.