An overview of blog posts, articles and podcasts I have created over the years.
- artificial intelligence
- chatbots
- Content style guide
- conversational UI
- English
- evolution mapping
- GDPR
- Guest blog
- interface content
- machine learning
- maturity models
- Privacy
A maturity model for content design
Lately, I’ve been pondering a lot about maturity maps. About what they are and how to use them, as well as their benefits and flaws. I wondered whether they are helpful for content design practice. Or maybe you can even use them in a more personal way?

A little horror story about design and content
About ill-fitting jackets and water bottles that are always leaking water. Oh, and about content. That, too.

Time to get it right. Here’s a proper job description for a UX writer
What are the role and responsibilities of a UX writer? What are reasonable requirements? Let me help you write the perfect UX writing job posting.

Content style guides – examples and resources
If you’re attending UX Antwerp, OmnichannelX or Utterly Content, you can catch my talk about my experience with style guides, in which I share things that I have learned about creating and managing them.

On the Shopify blog: 5 common digital content problems and how to avoid them
I wrote an article for the Shopify Partners blog about some very common content problems. I also made some confessions about my wardrobe.

Party of one
Being a solo-content strategist has many benefits but also some challenges. Andy Welfle and Cameron Siewert talk about their experiences.

Do you really need a content style guide?
Time to take a close and critical look at one of our favorite tools: the content style guide and voice and tone definitions. Do they always make sense?

The secret to gov.uk’s near perfect UX: Content Design
How do you strip down massive amounts of content to the essentials? And how do you decide how you best present those essentials? Sarah Richards developed her method for this, whilst working on gov.uk.

How cognitive bias impacts our work
Sara Wachter-Boettcher and David Dylan Thomas talk about the impact of cognitive bias on our work (and how to deal with it).

Bridging the gap between SEO, UX & Content Strategy, with Jess Vice
Search Engine Optimisation (SEO), content strategy and UX have similar goals: to help people find what they need and complete their task. But it hasn’t always been like that with SEO. Things have changed, though. It’s about time we built some bridges. Have you hugged an SEO professional today?

GDPR Part 2 – Impact on content and UX
The GDPR is coming! We’re currently half way through the 2 year grace period. From May 25th 2018 the age of boundless data harvesting is over. What does this mean for content and UX?

GDPR Part 1 – The GDPR will change the web forever
From May 25th 2018 the age of boundless data harvesting is over. What does this mean for content and UX?

UX writing – Wat is het? Waarom heb je het nodig?
UX writing beslaat het spectrum van interface content, microcopy, call to actions, – al die kleine stukjes tekst die de bezoeker of gebruiker nauwelijks opvallen.

When interfaces get into character – An interview with Amy Thibodeau
Episode 2: Talking interface content with Shopify’s Amy Thibodeau

Beep Beep Boop! – Chatbots, conversational UI and conversational agents
It’s here: the first episode of Efficiently Effective!