Being a solo-content strategist has many benefits but also some challenges. Andy Welfle and Cameron Siewert talk about their experiences.
How do you strip down massive amounts of content to the essentials? And how do you decide how you best present those essentials? Sarah Richards developed her method for this, whilst working on gov.uk.
Search Engine Optimisation (SEO), content strategy and UX have similar goals: to help people find what they need and complete their task. But it hasn’t always been like that with SEO. Things have changed, though. It’s about time we built some bridges. Have you hugged an SEO professional today?