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Being a solo-content strategist has many benefits but also some challenges. Andy Welfle and Cameron Siewert talk about their experiences. 

Time to take a close and critical look at one of our favorite tools: the content style guide and voice and tone definitions. Do they always make sense? 

How do you strip down massive amounts of content to the essentials? And how do you decide how you best present those essentials? Sarah Richards developed her method for this, whilst working on gov.uk. 

Sara Wachter-Boettcher and David Dylan Thomas talk about the impact of cognitive bias on our work (and how to deal with it). 

Search Engine Optimisation (SEO), content strategy and UX have similar goals: to help people find what they need and complete their task. But it hasn’t always been like that with SEO. Things have changed, though. It’s about time we built some bridges. Have you hugged an SEO professional today?